You can use your captions or subtitles to repurpose and strengthen your content. Viewers scrolling on Instagram or TikTok, for example, might not want to play the audio aloud but may still want to watch your video, relying on the captions for the whole experience. Including captions or subtitles ensures that your viewers can engage with your video wherever they are. Search engines can read, analyze and index your transcript resulting in higher rankings, maximized exposure, and more views. Transcribing your video to produce captions or subtitles is a great way to improve your SEO ranking. This ensures that those who are deaf, hard-of-hearing, or non-native speakers can still enjoy and interact with your content. To ensure your content is inclusive and accessible, it’s vital to include captions in your videos. Make your content accessible to a broader audience This is particularly useful if your video content covers complex themes or you tend to use niche jargon. You can ensure your message is effectively conveyed by reinforcing it with text. Including captions or subtitles can help your audience better understand your content. Rather than abandoning that clip or re-recording, you can assist the viewer in understanding the footage through your captions or subtitles. In cases where your audio is low-quality or is obstructed by background noises, including captions or subtitles will mean that footage is still useable. Here’s how: Compensate for poor audio quality Secondly, you may be surprised to find that captions and subtitles can benefit your content. Firstly, with software like Riverside.fm, video transcription can become a seamless part of your workflow that requires no additional input from you. Including captions or subtitles in your video may feel like an additional effort that’s not worth your while. ![]() Why would you add captions or subtitles to video?
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